Ad Mediation Fee

Traditional advertising systems operate through centralized servers that collect and analyze user data to match advertisers with consumers. However, this model presents several key issues:

• Excessive Data Collection: Ad networks accumulate an overwhelming amount of personal information

• Opaque Matching Logic: Neither users nor advertisers know exactly how or why specific ads are shown

• Privacy Risks: Centralized storage increases the chances of data leaks through hacks or internal access

Ailey completely reimagines this advertising mechanism by shifting it to a user device-based system.

How It Works:

• Advertisers simply register their campaigns in Ailey’s ad marketplace.

• From there, each user’s Aime agent locally analyzes the ad content using its own algorithm. It assesses factors like the user’s memory, preferences, and the current flow of conversation to decide whether or not to show an ad. This process is called “Ad-Shopping.”

• Ads appear naturally within conversations or are suggested only when relevant. (e.g., “Find me the cheapest hotel in Jeju right now” → a partner hotel recommendation may appear)

• All decisions, whether to show, click, or purchase, are made on-device, and only the final results are aggregated and sent to the server.

Revenue Distribution:

• Revenue generated from clicks, purchases, or conversions is automatically shared between the Ailey Foundation and the user who received the advertisement.

• Through this process, users can protect their privacy while also earning economic rewards within a participatory advertising ecosystem.

Comparison	Traditional Ad Network	Project Ailey
Ad Matching Method	Central servers collect advertiser, channel, and user data to perform centralized matching.	Each AI agent enables targeting based on the user's context and preferences.
Personal Data Protection	Excessive collection of personal information.	No external data leakage due to on-device edge processing.
Transparency of Ad Matching	Low – matching logic is not disclosed.	High – Decisions are made independently on the user’s device based on AI criteria.
Ad Delivery Authority	Determined by the platform.	Can Run on Low-Power DevicesAds are directly selected by the Ailey agent.